Our insights

In traditional e-commerce, customer service happens after the sale. But in live shopping, customer service becomes part of the sales process itself. Every question, concern, or objection raised during a livestream presents an opportunity to not only address one customer's needs but to influence the entire viewing audience. Master this dynamic, and you transform potential obstacles into powerful conversion tools.

Making the decision to invest in live shopping requires more than enthusiasm about the latest e-commerce trend. Smart business leaders need concrete financial analysis to determine whether interactive commerce will deliver profitable returns for their specific situation. This comprehensive ROI framework will help you calculate the true costs and benefits of live shopping, enabling data-driven decisions about your interactive commerce strategy.

The modern consumer doesn't shop in a single location. According to Harvard Business Review's 2023 research, 73% of customers use multiple channels during their shopping journey. This multi-channel reality makes cross-platform live shopping not just an opportunity, but a necessity for businesses looking to maximize their reach and revenue potential through interactive commerce.

In an era where consumers are increasingly skeptical of traditional advertising and polished marketing messages, trust has become the ultimate currency in e-commerce. Live shopping presents a unique opportunity to build authentic relationships with customers through transparency, real-time interaction, and genuine product demonstrations. For businesses using platforms like Jolberry, this transparency isn't just a nice-to-have feature – it's the foundation of sustainable success in interactive commerce.

Launching live shopping streams is just the beginning of your interactive commerce journey. The real opportunity lies in understanding what's working, what isn't, and how to continuously improve your performance. Unlike traditional e-commerce where success metrics can be straightforward, live shopping requires a more nuanced approach to measurement that captures both immediate sales impact and long-term relationship building.

In today's digital marketplace, small businesses often find themselves competing against retail giants with seemingly unlimited resources. Yet when it comes to live selling, the playing field is surprisingly level. The intimate, authentic nature of live selling gives small businesses unique advantages that can outshine even the largest competitors. With Jolberry's accessible live selling platform, independent retailers can leverage these strengths to build loyal customer bases and drive impressive sales growth.